ChoiceTrade vs Empower - BrokerCue
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Broker Comparison

ChoiceTrade vs Empower

Compare ChoiceTrade and Empower side by side: fees, regulation, platforms.

ChoiceTrade

ChoiceTrade

Active US stock and options traders

ChoiceTrade is a US broker-dealer offering commission-free stocks and ETFs, options trading, and advanced plaโ€ฆ

VS
Empower

Empower

High-balance hybrid advisory clients

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial aโ€ฆ

Head-to-head comparison

ChoiceTrade vs Empower
Feature ChoiceTrade Empower
Minimum deposit - -
Stock trading fee $0 commission for listed US exchange stocks; OTC stocks charged per trade Commission-free trading on investment accounts
Regulators SEC, FINRA, SIPC SEC, FINRA, SIPC
Best for Active US stock and options traders High-balance hybrid advisory clients
Markets & account
Stocks
ETFs
Bonds
-
Options
-
Margin
-
Demo Account
-
Funds
-
Ready Made Portfolios
-
Investment Plans
-
Money Market Funds
-

Pros & cons

ChoiceTrade

ChoiceTrade

Pros

  • No commission on listed US stock and ETF trades
  • Free $100,000 virtual demo account
  • Direct Pro platform powered by DAS Trader for advanced charting and order routing
  • Long operating history since 2000
  • SIPC protection up to $500,000
  • ChoiceTrade Elite platform fee waived with $30,000+ account balance

Cons

  • Inactivity fee of $55 per quarter for low-activity individual/joint accounts
  • Paid platform subscriptions required for advanced tools
  • No forex, crypto, commodities, or futures trading
  • ACH withdrawal fee of $5 (max 3 per month); domestic wire $35; international wire $60
  • Limited funding methods - primarily bank transfer and ACH
  • Limited educational resources compared to larger brokers
  • Cash-settled options (SPX, OEX, RUT, VIX) carry an additional $0.75 per-contract surcharge
Empower

Empower

Pros

  • Comprehensive free financial dashboard with net worth, retirement planner and fee analyzer
  • Hybrid model gives access to human advisors alongside automated portfolio management
  • Tax-loss harvesting and tax location strategy included in advisory fee
  • Tiered fees decrease as assets grow, reaching 0.49% above $10 million
  • Client assets held at established independent custodians with SIPC protection
  • High-yield cash account with FDIC insurance up to $5 million
  • Dedicated advisors and estate planning access at higher asset tiers
  • Commission-free trading on investment accounts

Cons

  • $100,000 minimum investment required to access any managed advisory services
  • Advisory fee of 0.89% on the first $1 million is high relative to robo-only competitors
  • No direct-to-consumer trading platform for active self-directed trading
  • No demo account available
  • No support for forex, CFDs, futures or options trading
  • Tax and estate planning features restricted to higher asset tiers
  • Free tools may prompt upsells for users approaching the $100,000 threshold
ChoiceTrade

ChoiceTrade

ChoiceTrade is a US broker-dealer offering commission-free stocks and ETFs, options trading, and advanced platforms including a DAS Trader-powered Direct Pro for active traders.

Your capital is at risk. Other fees apply.

Empower

Empower

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial advisors, built on the foundation of Personal Capital.

Your capital is at risk. Other fees apply.

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