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Broker Comparison

Betterment vs EasyEquities

Compare Betterment and EasyEquities side by side: fees, regulation, platforms.

Betterment

Betterment

Hands-off automated investors

Betterment is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, self-directed investi…

VS
EasyEquities

EasyEquities

Beginner investors in South Africa

EasyEquities is a South African investment platform offering fractional shares, ETFs, stocks, crypto and tax-…

Head-to-head comparison

Betterment vs EasyEquities
Feature Betterment EasyEquities
Minimum deposit - -
Stock trading fee No commissions for self-directed investing accounts 0.25% per trade; minimum charge applies
Regulators SEC, FINRA, SIPC FSCA
Best for Hands-off automated investors Beginner investors in South Africa
Markets & account
Stocks
ETFs
Crypto
Bonds
-
Fractional Shares
Ready Made Portfolios
Investment Plans
Savings Vaults
-
Money Market Funds
Funds
-
Multi Currency
-
Demo Account
-

Pros & cons

Betterment

Betterment

Pros

  • No account minimum (invest from $10)
  • No deposit, withdrawal, or inactivity fees
  • Automated tax-loss harvesting included
  • Broad portfolio options including socially responsible and crypto ETF
  • Cash Reserve earns competitive APY with FDIC insurance up to $4M
  • Self-directed investing with no commissions
  • Goal-based planning tools and portfolio rebalancing included

Cons

  • $5/month fee is relatively high on small balances (up to ~0.6% annually on $10,000)
  • $75 fee to transfer an account out to another brokerage
  • Crypto portfolio carries a 1% annual management fee
  • Premium plan requires $100,000 minimum balance
  • No dedicated human advisor - Premium uses team-based CFP model
  • No direct indexing for tax optimization
  • No demo account for practice before investing
EasyEquities

EasyEquities

Pros

  • No minimum deposit required
  • No inactivity fee
  • Thrive platform fee (R25/month) is waived for active users and exempt groups
  • 0.25% trading commission is low relative to traditional SA brokers
  • Fractional Share Rights allow investing with small amounts
  • Demo account provided automatically (R100,000 ZAR and $10,000 USD)
  • Multi-currency accounts (ZAR, USD, AUD, GBP, EUR)
  • Tax-Free Savings Account (TFSA) and retirement annuity options

Cons

  • R25/month Thrive platform fee applies to users below Thrive Level 3
  • Currency conversion fee applies when moving funds between currency accounts
  • Per-asset fee when transferring account to another broker
  • Research and charting tools are basic compared to specialist platforms
  • Customer support does not offer live chat; response times reported as slow
  • Fractional shares are held as Fractional Share Rights, not direct share ownership
  • Limited advanced order types for active traders
  • Primarily suited to South African investors; international account options are more limited
Betterment

Betterment

Betterment is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, self-directed investing, and cash management with no account minimum.

Visit Betterment Read review

Your capital is at risk. Other fees apply.

EasyEquities

EasyEquities

EasyEquities is a South African investment platform offering fractional shares, ETFs, stocks, crypto and tax-free accounts with no minimum deposit, 0.25% commissions, and a waivable R25/month platform fee.

Visit EasyEquities Read review

Your capital is at risk. Other fees apply.

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